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Success & Mindset: We Interviewed Matthew Woodward, an Award-Winning Blogger & Online Entrepreneur

Updated: Apr 26

When it comes to success, someone I really wanted to interview on Blissful Blue Jays was Matthew Woodward. You know I work hard to find really good people that can help change lives and share them with you. Matthew is one of those people. He is an extremely successful entrepreneur who is what I like to call an SEO genius.


His blog, https://www.matthewwoodward.co.uk/ has earned over a million dollars, grabbed 8 awards, published over 243 tutorials, and has over 180,000 subscribers.


Not only is he a huge inspiration on the success front, he cares about helping people succeed. His blog tells that with all of the free content he has put together to help people grow their online businesses. If you're wanting to grow your blog, your online business or grow your search traffic... I'm telling you, go check out Matthew Woodward.


As you all know, I'm a big believer in mindset and the roll it plays when it comes to achieving success and reaching goals. While his online and business success is evident, it's clear he's only going to grow bigger as time goes on. I wanted to dive in his brain to see if he would share a little wisdom on how he got where he is today.


Of course he was eager to help and happy to answer my questions. He even goes as far as sharing a few SEO golden nuggets!


Matthew, you are an incredibly successful entrepreneur. I'm curious to know what kind of mindset you had to develop in the beginning of your journey to get you to where you are now? How did you maintain your mindset?


Be under no illusion… it is hard work, long hours and time away from your nearest and dearest. There is no secret sauce and you need to be prepared to fail, pick yourself back up and fail again.


But through that process, you develop a valuable skill set and strength of mind that will stay with you for the rest of your career. I get asked a lot what I would do differently and my answer is always... nothing. I wouldn’t have learnt the lessons I needed to be successful.


The mindset I have is something I learnt from my father. If something doesn’t go as planned (and this can relate to any aspect of life) I immediately figure out a plan to balance my losses. This has developed into having a worst-case scenario plan in place before I ever reach the point of needing one.


So I guess the mindset is about expecting the unexpected and be prepared for it so you are always in control of the situation rather than it controlling you. Work towards the best but always be prepared for the worst. Being an entrepreneur means facing challenges on an almost daily basis so having this mindset helps you not to get dragged down and keep the focus on maintaining and growing your business without the fear of failure overshadowing.


What types of road blocks have you encountered on your journey and how have you learned from them? How did your mindset play a role when you came across challenges?


I don’t really consider roadblocks as problems - they are just things that happen (sometimes small, sometimes large) that need a solution.


Here’s a good analogy for this mindset-


- If I program my satnav to take me the quickest route but there is a problem (ironically more than likely a roadblock) then the satnav just redirects the route. You will still get to the same destination but you might just need to get there a different way than you originally planned.


So if anything, roadblocks teach you valuable lessons and the more you come across the calmer you are with dealing with them. I guess that comes through experience.


Do you think mindset really matters when it comes to achieving success or is there something that is more important?


Yes of course. You can have all the skill and knowledge required to become a successful entrepreneur but if you don’t have the right mindset you aren’t going to achieve anywhere near the level of success you are capable of.


A book I always go back to and read each time I am entering a new chapter of my life is ‘Think And Grow Rich’ by Napolean Hill. This helps me refresh my mindset and understand where I need to be.


I think another important factor, which will affect your mindset, is being passionate about the project. I am a complete SEO nerd therefore I love nothing more than playing around with websites, testing and experimenting which provides valuable data for case studies to share with my audience. Would I do that if I wasn’t passionate about SEO… probably not. I would more than likely just do the bare minimum required to keep my audience engaged.


But aside from the above, there are a lot of factors that contribute to a person becoming successful:

What is your best tip for someone just starting out in the world of blogging or starting a business?


The biggest mistake I see across struggling sites and even some relatively successful ones is that they haven’t built a strong foundation for their site. They have thrown a website together with a bunch of content and then gone straight to obsessive marketing tactics like link building.


There is a lot of groundwork you need to do if you want to build a successful blog/online business. This means doing:


  • In-depth keyword research and building an intelligent content strategy with your target audience in mind.

  • Completing a full site audit to identify and fix any problems your site currently has such as site speed and duplicate content.

  • Performing on page SEO to make your site more user friendly for both visitors and search engine bots.


Once you have a site worth marketing you can begin to work on other promotion strategies and you’ll find they will be much more successful with a lot less time and money invested.


What do you find most rewarding about what you do?


The best thing about my blog is reading the testimonials my followers submit. It is one of my main driving factors for keeping doing what I do. Being able to help thousands of people every year start, maintain and grow their online business is extremely rewarding. Seeing the results they can achieve from using the strategies I have suggested is very gratifying.


And as I mentioned before… I love what I do. My father always said to me - “Find something you enjoy and then figure out a way to make money doing it”. That is something that stuck with me and I apply that to my business.


Is there anything else you want to add?


Being an SEO fanatic I suppose leaving some SEO pearls of wisdom would be appropriate here.


A common misconception about SEO is that there is some secret sauce to success. In fact, all you need to do is find out what works… then build repeatable, cost-effective strategies and implement them across every aspect of your business.


Each time you:


  • Publish some content

  • Launch a new product

  • Audit your site

  • Build a new website


...follow your processes.


As SEO is ever-changing it is important to keep your processes up to date with each changing tide but by having this in place, every person in your team knows the role they play and everything will run as smoothly as possible with the least amount of disruption to your business.


More About Matthew Woodward


If you want to grow your online traffic, Matthew Woodward has created an award winning blog that helps thousands of people every single day.


The information he shares is incredible. He has also shared his very own income reports which are sure to inspire. You're bound to find loads of helpful content and tutorials that can be life-changing.


Whether you want to start an online business, blog or grow search traffic, this blog will become your new best friend. I know it is mine!


Visit Matthew Woodward's Blog


Don't forget to check out his YouTube Channel with TONS of helpful videos.




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