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The Wedding Dress! 6 Wisconsin Bridal Dress Shops You Must Visit!

Sponsored: I am excited to be a partner with each of these amazing vendors for this post. Please note, details are subject to change. Always reach out to the business directly for the most up-to-date information.

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You're going to love this article if you're in Wisconsin. We're featuring some amazing bridal dress shops to find the perfect wedding dress. Prepare to be in LOVE when you see the dresses they carry... they're absolutely stunning! If you're in Wisconsin, you will want to visit these shops for sure before say yes to a dress!

Getting married in Wisconsin? The DRESS is Kind of a Big Deal.

Check out these gorgeous local bridal dress shops. Scroll through photos, meet the owners and schedule an appointment! Get excited, it's time for THE DRESS!

(listed in completely random order! - they were all SO fabulous to work with!)


#1 Foreign 5 Bridal Sweet - Chippewa Falls, WI

We're Interviewing: Kathy, Manager

Wedding Dresses

About the Shop!

The Bridal Sweet is a locally owned bridal salon, operating since 1971.

I is located in the lower level of a unique shop that contains a trendy boutique, floral shop, wine and chocolates, gifts, home décor and a great little sandwich shop attached!

A uniquely fun shopping experience!

What are your price ranges?

Our Bridals range in price from about $500 to $2000 – We also carry some options for informal brides to accommodate a budget under $400.

Do you carry anything besides wedding dresses?

Our store carries nationally known designers found in many of the larger markets. We carry bridal, bridesmaids, special occasion and/or Mother’s dresses, as well as flower girls and junior bridesmaids. We also accommodate the guys, with tuxedos or suits for rental or purchase. We have a variety of accessories from veils and headpieces, to belts and jewelry.

Do you offer customizations or alterations?

We do not have a seamstress on staff; however, we have some very talented seamstresses in the area that we can refer our brides to if they need someone to do alterations.

Kathy, can you show us some photos?

What will I experience at an appointment?

Upon entering, you will be greeted by the consultant, asked a few questions to become registered into our system. The consultant shows you and your guests where you will be trying on and you follow her to the bridal gown area. The gowns are organized by size, to make it easier to choose style to try – you are given several clips to designate the dresses that you choose to try.

We carry the dresses to the fitting room, and help with the try on, as far as zipping, lacing, etc. We pay attention to your likes and dislikes and continue the appointment by choosing gowns we think you may like but did not choose. An appointment lasts approximately 1 hour and at the end of the time, if the bride has not chosen her gown, we give her a folder filled with information about us: deposits, financing, ordering, discounts, etc. - all the information she needs to answer questions she may have after she gets home. We also inset some information about our bridesmaid and tuxedos or suits.

Bridal Sweet at Foreign 5

Foreign 5 Bridal Sweet

123 N Bridge Street

Chippewa Falls, WI 54729


This bridal dress shop is perfect if you're near:

Chippewa Falls, Eau Claire, Menomonie, Rice Lake


#2 Moments to Cherish Bridals - Verona, WI

We're Interviewing: Arlene, The Owner

Outside of Moments to Cherish Building

About the Shop!

We are a full service bridal boutique that offers attire for the complete wedding party.

In our dress shop you will find bridal, bridesmaid, flower girl and mother of the bride/groom dresses. We also offer veils and head pieces, jewelry and shoes.

That's not all though, we also offer tuxedo and suit rentals. We also have an in house alteration department!

What Are the Price Ranges?

Wedding dresses start at $400.00 to $1600.00. Clearance dresses available from $99.00 to $1000.00

What types of dresses do you offer?

We offer wedding gowns from DaVinci Bridal. Styles include ball gown, fit/flare, A-line, trumpet and informals. We carry bridesmaid dresses and some designers include Bill Levkoff, Abby Paris part of Lucci Lu and a large selection from DaVinci Bridal. We offer Mother of bride/groom dresses as well—Lucci Lu/Abby Paris and Alex Evenings. Don't forget flower girl dresses by Rosebuds!

What Other Bridal Accessories Do You Offer?

We carry bridal belts; shoes from Benjamin Walk; Veils and hairpieces; as well as jewelry!

Arlene, can you show us some photos?

Do You Offer Alterations or Customizations?

Yes! Ask us about our in-house alterations.

What Will I Experience at an Appointment?

You can expect a personal consultant to work with the bride. You will get a private experience. We only do one appointment at a time and operate by appointment. Walk-ins are discouraged on Saturdays. However, during the week we are able to accommodate as needed. We offer a relaxed and friendly environment. Brides will pick the dresses they want to try on, usually 5 and as time allows more. The consultant may even pull some dresses once she has a good idea of what the bride likes. Photos can be taken by guests to help the bride decide on her ideal gown.

How Can I Set up an Appointment?

Appointments can be set up online through website, calling or texting store phone number, or communication through email. No pressure sales!

Moments to Cherish Bridals Logo

Moments to Cherish Bridals

303 East Verona Ave

Verona, WI 53593

1-608-848-5683 (LOVE)

This bridal shop is perfect if you are near:

Verona, Oregon, Belleville, Mt. Horeb, Madison, Fitchburg


#3 Vintage Chic Bridal Boutique - Dubuque, IA

We're Interviewing: Shelby, The Owner

Bride Looking out Window

About the Shop!

Being by appointment only, Vintage Chic Bridal Boutique offers each bride a private bridal experience with their closest friends and family. A true bridal boutique through and through, Vintage Chic offers a warm and welcoming atmosphere for you to find the wedding dress of your dreams. Walking into the shop, you're overwhelmed by the sweet charm and character. It's a cozy and quaint spot that makes saying yes to the dress just that much more perfect. We specialize in bridal gowns and accessories only.

What are your price ranges?

All the dresses in the shop are $1,599 and lower and most range between $1,399 and $1,599.

What types of dresses do you offer?

We offer bridal gowns only. All of our designers are private labels and some of the dresses are even designed by myself!

What other bridal accessories do you offer?

We also offer bridal accessories as well as veils.

Do you offer customizations or alterations?

We do not.

Shelby, can you show us some photos?

What can I expect at an appointment? How can I set it up? We are strictly by appointment only; no walk-ins. You can schedule an appointment on our website

Private Appointments

Each and every bride has the entire shop to themselves. No sharing the spotlight with another bride, yay! The shop is set up specifically with you in mind! You also will have a dedicated and educated bridal stylist to help guide you through this amazing life moment!

Exclusive Wedding Dresses

We carry a collection of exclusive dresses that will not disappoint! All of our dresses are from a private collection that is exclusive to our store! The owner herself even designs some of the dresses herself.

Every Body. Every Bride.

We believe every bride should feel beautiful on her wedding day. That's why we carry gowns up to a bridal size of 28. We strive to make every bride feel gorgeous in their own skin!

Special Bridal Group

When you say yes at Vintage Chic, you're welcome to the "Vintage Chic Brides" Facebook group. The group has giveaways and helpful tips to help you plan your wedding.

The Shop

As soon as you walk into the shop, you're overwhelmed with sweet charm. You feel welcomed and at home. Everything from antique fireplaces to the gorgeous woodwork has you in complete awe!


Don't wanna take our word for it? Check out our amazing reviews! We seriously have the best brides!

Volle's Bridal & Boutique Logo

Vintage Chic Bridal Boutique

400 Bluff Street, Dubuque, IA 52001


This bridal dress shop is perfect if you're near:

Dubuque, IA - Platteville, WI - Madison, WI - Cedar Rapids, IA - Davenport, IA - Mount Horeb, WI


#4 The Wedding Tree - La Crosse, WI

We're Interviewing: Mel, The Store Manager

Big Downtown Building
Kasey Leigh Photography

About the Shop!

Founded in 1976, The Wedding Tree is a full service bridal boutique in downtown La Crosse! Our charming building is filled with three floors of wedding day essentials. We have a little bit of everything here- bridal gowns, bridesmaids, special occasion and mother’s dresses, as well as menswear rental or purchase options. Our exclusive bridal floor features five private fitting rooms and a gallery featuring over 450 gowns! Inclusion is incredibly important to us! We strive to have the highest quality dresses in the widest range of styles, sizes, and budgets! Every “I Said Yes” moment is personal to us because at our store, you’re family!

What are the Price Ranges?

We carry a wide range of prices to accommodate as many budgets as possible! We range from about $800-$3,000. The majority of our dresses fall within the $1,200-$1,900 price point. But, we do have some beautiful options for those wanting to spend under $800. (Our bridesmaid and special occasion selection can often be ordered in white, ivory, or champagne as well!)

What kind of dresses do you offer?

  • We carry Mother of the Day dresses (short & long), Bridal Gowns, Bridesmaid Dresses, Special Occasion Dresses, and Prom Dresses in store.

  • We do our very best to have a huge range of fabrics, silhouette, necklines, and sleeves in all sizes. Like I mentioned previously, we are really passionate about inclusion. We carry samples from size 4-28 in store and most of our dresses can be ordered in 0-32. We want our brides and customers to get a good feel of how their dress will look, so that means we carry an inclusive size range!

  • Designers:

  • Bridal: Allure Bridals, Mori Lee, Madison James, Maggie Sottero, Sottero & Midgely

  • Bridesmaids: Allure Bridals, Christina Wu, Jasmine Bridal, Mori Lee, Bill Levkoff

What other Bridal Accessories do you offer?

Yes! We have veils, hair pieces/clips, jewelry, belts, and crinoline! We also have some detachable trains, train extensions, and detachable sleeves in store.

Mel, can you show us some photos?

Do you offer alterations or customizations?

We have three seamstresses (with decades of combined experience) who rent space at our store. They are a great resource for our brides. Most of our bridal designers allow for a wide range of custom changes like a fabric change or neckline modification!

What will I experience at an appointment?

We try to keep the shopping experience as relaxing as possible so the bride can simply enjoy this exciting moment! Really as soon as you walk onto our bridal floor, you can feel the magical atmosphere. Each bride and her group receives their very own suite for a more private shopping experience. Guests are welcome to browse our dress gallery with one of our stylists or our stylist can exclusively pull dresses for the bride. Our stylists are truly here to empower our brides and find the perfect dress for them. We are focused, accommodating, and most of all we’ll bring the FUN! We genuinely all love and appreciate what we do so much! Each appointment is personal to us because you’re treated like family! It’s in our name- join the family tree!

How can I set up an appointment?

If we’re able, we will accept walk-ins but we do prefer appointments especially since we are typically booked up on weekends. To set up an appointment, fill out the appointment request form on our website or give us a call! Typically, we book out a few weekends in advance or only have limited times available, so book early to get your preferred day AND time.

The Wedding Tree


418 Main St. La Crosse, WI 54601

This dress shop is perfect if you're near:

La Crosse, Sparta, Caledonia, Eau Claire, Tomah We also see brides from Rochester, MN and Decorah, IA


#5 Savvy Bride & Tuxedo - Brookfield, WI

We're Interviewing: Kate, President

Interview coming soon, until then, check out the photos Kate sent to us!

Bri'Zan Couture Logo

Savvy Bride & Tuxedo

Stonewood Village

17700 W. Capitol Drive

Brookfield, WI 53045


#6 Shel's Bridal - Kenosha, WI

We're Interviewing: Shel, Owner

More info coming soon on this awesome bridal shop! Until then, visit their website here.

Kathryn's Bridal Logo

Shel's Bridal

625 57th Street, 4th Floor

Kenosha, WI 53140

(815) 901-7280


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What is my relationship to the featured wedding vendors? I am always transparent with my audience. These vendors were hand selected by me to feature in this post. They were each charged a small fee to cover my time in creating their feature as this provides a means for me to earn an income. I reached out to them and offered the opportunity, they did not seek me out looking to advertise. I only feature venues and vendors I truly think are great!

This post and it’s contents are for educational purposes only. While I believe all of these dress shops are wonderful to consider, I am just a blogger and am not responsible for your personal experiences by any feature vendor or venue on this website. We were given permission by the vendors to use the content/photos they submitted to us. The vendors is responsible for any required photographer credits and only submitting content they have permission to use.

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